Privacy Policy

Last Updated: January 2026

The Happiness Consultancy ("we," "us," "our," or "Company") operates the website thehappinessconsultancy.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using the Site, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We collect information in the following ways:

Personal Information: When you interact with our Site, we may collect your name, email address, and other contact details that you voluntarily provide.
Technical Information: We automatically collect your IP address, device type, browser type, operating system, and pages visited.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to monitor your activity on our Site and recognise returning visitors.
Usage Data: We collect information about how you interact with our content, including click patterns, time spent on pages, and referral sources.

How We Use Information

We use the information we collect for the following purposes:

To conduct analytics and understand user behaviour on our Site
To track affiliate conversions and commissions from casino and poker site referrals
To improve the quality, functionality, and content of our Site
To send you marketing communications (where you have opted in)
To comply with legal obligations and protect our rights
To prevent fraud and enhance Site security

Cookie Policy

We use the following types of cookies on our Site:

Essential Cookies: Necessary for basic Site functionality and security.
Analytical Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).
Affiliate Tracking Cookies: Used to track referrals and commissions from third-party casino and poker operators.
Marketing Cookies: Enable us to deliver targeted advertising and marketing messages.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Site contains links to third-party websites, including casino operators, poker sites, and affiliate partners. We are not responsible for the privacy practices or content of these external sites. Each third-party operator maintains its own privacy policy, and we encourage you to review their terms before providing any personal information or engaging in gambling activities.

Clicking on affiliate links may result in us receiving a commission if you sign up or make a deposit with a third-party operator. This does not affect the price you pay.

Your Rights

Under UK and European data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request that we correct inaccurate or incomplete information.
Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
Right to Restrict Processing: You can request that we limit how we use your data.
Right to Data Portability: You can request your data in a portable format.
Right to Object: You can object to our processing of your data for marketing purposes.
Right to Lodge a Complaint: You can lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA). For more information, please contact us.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking cookies are typically retained for up to 90 days. You may request deletion of your personal data at any time by contacting us.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@thehappinessconsultancy.co.uk

We will respond to your inquiry within 30 days of receipt.